Inteligência artificial é uma tecnologia que tem capacidade de "aprender" a partir de dados

How to use artificial intelligence in companies?

Artificial intelligence (AI or AI, artificial intelligence) is a technology that has the capacity to "learn" from data and to perform activities in place of humans. This technology allows machines to learn from human experiences and perform intelligent tasks as if they were human beings.

Inteligência artificial é uma tecnologia que tem capacidade de "aprender" a partir de dados
Photograph: Freepik

From processes such as deep learning and natural language processing, computers can be trained to process large amounts of data, recognize patterns and perform tasks from them. In this way, they serve to improve the service they are intended for.

Every second, companies receive new data and information, whether from suppliers, customers or employees. Analyzing and combining them efficiently can be very valuable for a company.

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Artificial intelligence in companies

In companies, artificial intelligence serves to increase productivity, reduce operating costs, automate repetitive processes, improve the relationship with the customer and enhance results. In addition, it can be applied in several corporate sectors and in different areas of activity. 

An Deloitte research, who interviewed 1,900 executives from around the world, concluded that 81% of them believes that artificial intelligence technologies are very or extremely important for the success of their business today. Analysts project that global investments in artificial intelligence, which was US$35 billion in 2019, will reach US$ 79.2 billion in 2022.

In addition, 51% expects to increase their investment in AI by 10% or more and 34% of respondents invested at least US$ 5 million in artificial intelligence in their companies. Finally, 80% of the companies made a profit because of these investments.

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But how can artificial intelligence be applied in companies' daily lives? Uses range from chatbots to combating fraud; see other examples below.

1. Chatbots

The chatbot is a kind of virtual assistant that interacts with people through automated messages. It uses artificial intelligence to imitate conversations with users of various platforms and applications.

Much of the questions asked by customers in the relationship channels with companies are doubts and recurring themes. The chatbot is used, for example, to provide standard answers to customer questions and to learn which are the best and most efficient answers to each question. Thus, the service can improve.

2. Personal assistant

Scheduling meetings and scheduling other activities are some of the skills of personal assistants like Siri, from Apple, or Alexa, from Amazon. Using voice commands, assistants are a facilitator of the user's daily routine.

In companies, the virtual assistant can direct the user to the service he wants, in a personalized way, to streamline processes.

3. Security mechanisms

Digital security or anti-fraud features can use artificial intelligence elements to assess suspicious user behavior or identify new threats to the company's security. 

Another solution in which AI is used is to cross-check data to identify possible fraud, increasing the company's effectiveness and reliability.

4. Big data analysis

AI mechanisms can be used to organize and clearly display large volumes of data collected by the company in relation to its customers and suppliers, which allows managers to gain insights into their products and services.

This information helps to create a pattern of customer behavior, by defining profiles and crossing data. In marketing, the processing of these databases allows teams to assertively understand the consumer and create campaigns to reach the right audience and obtain better results.

5. Customization for customers

The creation of profiles for customers results in personalized and closer service with the company. Knowing about the behavior of buyers, such as the best time and means of contact and the most consumed products and services, allows them to show them the best offers and increase the chances of selling.

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