The world changed from one day to the next and with it changed our habits, the way we live, communicate, work and live together.
At Brands they are no exception.
In a situation of constant changes and with the consequences of the effects of pandemic, it is necessary to have an enormous capacity for transformation and adaptation. This requires a review of short-term strategies and, in some cases, also of the business model itself.
The crisis is making the need for brand communication to breathe authenticity and transparency even more relevant, this authenticity presupposes a close, empathic tone, with a transparency that is complex but essential these days.
This new crisis will certainly lead to an acceleration of conscious consumption. For example, by calling online shopping at local and proximity businesses; or supporting more affected brands to continue to deliver during this period.
Consumers are learning faster, every day, and looking for meaningful brands that are useful, relevant and create value. That they transcend themselves in the less superficial aspects, to activate a real purpose.
It's time for brands evolve and create unique experiences with added value for the consumer, those that do not will continue in crisis dc - After Covid
Text adapted by Digital Rocket the original in https://www.jornaldenegocios.pt.